By: Sergey Mamaev
What is advertising? Everybody knows. It is here, there and everywhere. People see approximately six hundred advertisements every day. A lot of books illuminate this many-sided topic, from Plato to the present time. I do not pretend to have performed complete research of this subject, I want to gossip pleasantly only my idle observations about advertising.
I want to compare two different styles of advertising. There is the American style and the European style. Basically, both of them have the same roots, the same foundations, because this science, the advertising science, is built upon psychological and economical laws. However, the science of advertising is applied to different societies, and because of this, we have various manifestations of the same essence of advertising.
What is the essence of advertising? What is the main purpose of it? Advertising aims to sell goods and services as quickly as possible. It helps to raise a profit. Advertising is an engine of business. I have in view only commercial advertising, not social or political. Thus, how does it work? Two-thousand four-hundred years ago Plato formulated five principles of a great orator, now called promoter, and his principles apply to advertising excellently.
will be continued . . .
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
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