By: Sergey Mamaev
People of the reflection group accomplished the immersion into the problem. They tried to localize an error before an action. Long time thinking people came to the point of a problem exactly. They tried to understand the crux of the problem and then act.
After a short-term unclear-cut decision the action people started to act. They obtained more specific information in the process and made the decision more precise and accurate. The action people did not use the micro program listing or the flowchart diagram. They kept basic routines and test programs in their brains. They generated several assumptions and verified each one by one. They usually never used the oscilloscope, complicated equipment for long-term investigations. Action people exchange possible defective parts of computer with known good parts, and except for some additional guess works, use this technique to narrow the circle of a search.
Reflective people usually at first gather all information about an error. They use various testing programs for a definition of a diagnostic routine step. Reflective people determine an error routine operation and figure out a hardware device that this error provoked. Then they take an electric scheme of the device and define a corrupted element. After, they set up the oscilloscope as precisely as possible and sometimes compose their own short-code test routine program. Only than do reflective people start to act and convert their mental conclusions to real action. They cycle their own diagnostic program, attach the oscilloscope and exchange a broken part for a replacement.
An action person spends more time for an action period and no time on preparation. He or she begins to work immediately and solves a problem fast but sometimes can not, because the mainframe computer has parts which could not be exchanged. We can not replace chassis or carriages and cables or wires inside a frame, because as good as exchange entire mainframe or buy new one. Only reflective person can solve this problem.
In the beginning of my job I thought that action people did not have enough theoretical knowledge and training, but I was mistaken. Maybe a temperament was a cause. My friend, the striking action person, said “I aim to fix up a machine as soon as possible. It is my job and I do not care about an in-depth analysis of a problem.” When he could not eliminate an error in thirty minutes, he usually told one of a reflective people to take a look. But if he was alone, he worked like a reflective person with the oscilloscope and micro program routines, although it happened rarely.
Both approaches are equally applicable for problem-solving. Both ways have their advantages and disadvantages. The action method can resolve a problem quickly but not always. The reflective method meets with success at problem-solving, although it is slower. Our specific problem is a repair of a complicated electronic device. For this problem I recommend applying the action technique first, but if the problem is not eliminated, then use the reflection technique. Blend both ways and means, and you will be sitting pretty.
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
Tuesday, April 10, 2007
Sunday, April 8, 2007
Problem Solving: Reflection Versus Action-part 1
By: Sergey Mamaev
Everybody has problems sometimes. Every day everyone works out a lot of different simple and complicated problems. How do you solve your difficulties? Do you muse on approaches, methods, techniques of problem solving? I will cover two opposite ways and means of problem-solving: reflection and action-based.
Thus is we have a problem, how will we tackle it? In the beginning we should define the problem. Some kinds of problems are resolved by very particular approaches. Sometimes we should not use the same effective means to solve diverse problems. Problem-solving is very general, but methods are very particular.
I do not have in view insoluble problems. Also it is not a worldly situation which has a lot of implicit solutions. There are not political, ethical or social problems that sound decisions could not be examined immediately. I am not thinking about a scientific problem which can alight on scientists. I will discuss a specific technical problem which always has a solution and we can therefore have a certainty of a correct problem-solution.
The weighty matter is who we are? Who will resolve a problem? It is very important to define the personality and background of people which we are talking about. People define themselves by the choices they make and vice versa. Humane acts and behavior describe and characterize people. So two different people probably will use different problem-solving methods. I would have in view a group of people, who have approximately the same skills, mastery, education, and background.
Well, twenty years ago I used to have one permanent problem at my work, and solving this problem every day my job. Also there was a job for fifteen engineers, a maintenance crew for a big computer named mainframe. Now everyone knows the PC, or personal computer. They are not corrupted often, maybe almost never. But the first computers were huge complicated sets of separated devices and contained millions of parts, so the their reliability was low. The first mainframes broke down almost every week, sometimes every day.
During seven years I used to see how different people solve similar problems. I split our maintenance command into two groups. There was a reflection group and an action group. My classification rested on approaches that were used for the problem-solving by our engineers. They were approximately equal, identical groups.
The first one is the action group. People of this group practiced the action ways and means for their work, for problem-solving. In the beginning they did a short one-two-three minutes though and then a powerful action. They were based on the skills and on the rough notion of a cause-and-effect relation. Sometimes they worked intuitively. They achieved a lot of success very fast.
to be continued...
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
Everybody has problems sometimes. Every day everyone works out a lot of different simple and complicated problems. How do you solve your difficulties? Do you muse on approaches, methods, techniques of problem solving? I will cover two opposite ways and means of problem-solving: reflection and action-based.
Thus is we have a problem, how will we tackle it? In the beginning we should define the problem. Some kinds of problems are resolved by very particular approaches. Sometimes we should not use the same effective means to solve diverse problems. Problem-solving is very general, but methods are very particular.
I do not have in view insoluble problems. Also it is not a worldly situation which has a lot of implicit solutions. There are not political, ethical or social problems that sound decisions could not be examined immediately. I am not thinking about a scientific problem which can alight on scientists. I will discuss a specific technical problem which always has a solution and we can therefore have a certainty of a correct problem-solution.
The weighty matter is who we are? Who will resolve a problem? It is very important to define the personality and background of people which we are talking about. People define themselves by the choices they make and vice versa. Humane acts and behavior describe and characterize people. So two different people probably will use different problem-solving methods. I would have in view a group of people, who have approximately the same skills, mastery, education, and background.
Well, twenty years ago I used to have one permanent problem at my work, and solving this problem every day my job. Also there was a job for fifteen engineers, a maintenance crew for a big computer named mainframe. Now everyone knows the PC, or personal computer. They are not corrupted often, maybe almost never. But the first computers were huge complicated sets of separated devices and contained millions of parts, so the their reliability was low. The first mainframes broke down almost every week, sometimes every day.
During seven years I used to see how different people solve similar problems. I split our maintenance command into two groups. There was a reflection group and an action group. My classification rested on approaches that were used for the problem-solving by our engineers. They were approximately equal, identical groups.
The first one is the action group. People of this group practiced the action ways and means for their work, for problem-solving. In the beginning they did a short one-two-three minutes though and then a powerful action. They were based on the skills and on the rough notion of a cause-and-effect relation. Sometimes they worked intuitively. They achieved a lot of success very fast.
to be continued...
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
Saturday, April 7, 2007
Miss Rodeo Arizona 2006
Miss Rodeo Arizona 2006 Elizabeth Scott.
Tucson Rodeo Parade 2007.
Album "The American Faces" by Sergey Mamaev.
Advertising Styles In The USA And Europe (Part 3, Continuation)
By: Sergey Mamaev
Any advertising begins with an extensive analysis of a consumer audience. Advertising companies use local knowledge from within their target countries to ensure that what they are saying is not only correct but culturally acceptable. This entails tailoring creative concepts to allow for subtle variations in attitude and culture from country to country. I examined international job service provider Monster. It “helps you explore the possibilities and find the opportunities that are right for you” in 25 countries around a world. The American resource, monster.com, offers on the first page “Save $50 on a single job posting today!” The German monster.de poses on the front page “Wählen Sie aus mehr als 7.000 Traumjobs in Deutschland” (Choose from more than 7.000 dream jobs in Germany). The difference is here.
People are different in the USA and Europe. They listen to different music, watch different movies, read different books. It depends on your upbringing. It is an epoch-making part because they had different historical ways. But people have the same human characteristics therefore advertising also uses the same means and ways to attract consumers in the USA and Europe. Most useful images for advertising are sexy women, funny children, and dogs. Here, Americans and Europeans are identical.
Advertising is a modern art and includes in itself a lot of delicate instruments from other areas of knowledge and science. A person who creates advertising can use various approaches, ideas and incarnations, but he must always consider the audience where the advertising will be applied.
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
Any advertising begins with an extensive analysis of a consumer audience. Advertising companies use local knowledge from within their target countries to ensure that what they are saying is not only correct but culturally acceptable. This entails tailoring creative concepts to allow for subtle variations in attitude and culture from country to country. I examined international job service provider Monster. It “helps you explore the possibilities and find the opportunities that are right for you” in 25 countries around a world. The American resource, monster.com, offers on the first page “Save $50 on a single job posting today!” The German monster.de poses on the front page “Wählen Sie aus mehr als 7.000 Traumjobs in Deutschland” (Choose from more than 7.000 dream jobs in Germany). The difference is here.
People are different in the USA and Europe. They listen to different music, watch different movies, read different books. It depends on your upbringing. It is an epoch-making part because they had different historical ways. But people have the same human characteristics therefore advertising also uses the same means and ways to attract consumers in the USA and Europe. Most useful images for advertising are sexy women, funny children, and dogs. Here, Americans and Europeans are identical.
Advertising is a modern art and includes in itself a lot of delicate instruments from other areas of knowledge and science. A person who creates advertising can use various approaches, ideas and incarnations, but he must always consider the audience where the advertising will be applied.
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
Friday, April 6, 2007
Verkhoturye City, Ural, Russia
Verkhoturye City - Russian Orthodox Center of the Urals and Siberia.
From my last travel in Russia.
Author: Sergey Mamaev.
Advertising Styles In The USA And Europe (Part 2, Continuation)
By: Sergey Mamayev
The first principle is to shock a public. You must bring everything to a stop and attract an audience. It is very important, because they are your prospective customers. ‘No customers’ mean ‘no sales’. Usually the American style of advertising holds out a different bait for a public than the European.
I will narrate a story about my first acquaintance with American advertising. I was going on foot along a main street nearby a GMC dealership and spotted on some car a tag ‘Discount $3,000’. Then I saw on the next car a small billboard saying ‘Discount $5,000’. After that I caught sight of a big poster which said ‘Discount $8,000’. It stunned me to see so huge a rebate. I got into the GMC dealership. A salesperson explained to me that every car is brand new, not corrupted and waiting for me. I answered that I do not plan to buy a car, because I arrived in America only one month ago and do not have anything: a driver’s license, money, job, a credit history. I would figure out why you award so big a grant. “It is a good fortune for you and a very special offer; hurry,’’ he said, but did not clarify why. He gave me catalogs; we drank coffee and parted like true friends. It was my first pleasant contact with real American advertising.
That is the American style. It is based on the price of a product. Its slogan is “Buy something and save money.” The motto is a logical contradiction, a fallacy, because you spend money if you buy something. This works well in America. Why? One of the fundamental principles in America worldly is to be thrifty. This is taught to Americans from the cradle. Immigrants can read these postulates in INS brochures. An old man in the Wal-Mart asked me, “Son, how much did you save today?” I did not explain to him that a price balances a supply and a demand so I probably paid a real price. A price is an agreement between a seller and buyer. I said “A lot!” - “Good, very good!” he answered.
In Europe I had never seen sales like “50-75% off” and so big variations of prices. The European style of advertising is based on characteristics of product. Its slogan is “My goods are the best.” This slogan also has some contradictions and self-confidences because some people prefer particular goods and it does not mean that a green grape is better than a red grape. A price is not a critical importance for European people. A quality of product is more important. Many times I heard the aphorism “I am not so rich therefore I do not buy cheap things.” Europeans are fully confident that an inexpensive product might be durable and visa versa. My friend is captivated by German cars. He presents his BMW like genuine design and quality. But Americans have an opposite opinion. “I do not have any idea why we should pay extra money for a German or other European car!” said my salesperson from the GMC dealership.
will be continued . . .
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
The first principle is to shock a public. You must bring everything to a stop and attract an audience. It is very important, because they are your prospective customers. ‘No customers’ mean ‘no sales’. Usually the American style of advertising holds out a different bait for a public than the European.
I will narrate a story about my first acquaintance with American advertising. I was going on foot along a main street nearby a GMC dealership and spotted on some car a tag ‘Discount $3,000’. Then I saw on the next car a small billboard saying ‘Discount $5,000’. After that I caught sight of a big poster which said ‘Discount $8,000’. It stunned me to see so huge a rebate. I got into the GMC dealership. A salesperson explained to me that every car is brand new, not corrupted and waiting for me. I answered that I do not plan to buy a car, because I arrived in America only one month ago and do not have anything: a driver’s license, money, job, a credit history. I would figure out why you award so big a grant. “It is a good fortune for you and a very special offer; hurry,’’ he said, but did not clarify why. He gave me catalogs; we drank coffee and parted like true friends. It was my first pleasant contact with real American advertising.
That is the American style. It is based on the price of a product. Its slogan is “Buy something and save money.” The motto is a logical contradiction, a fallacy, because you spend money if you buy something. This works well in America. Why? One of the fundamental principles in America worldly is to be thrifty. This is taught to Americans from the cradle. Immigrants can read these postulates in INS brochures. An old man in the Wal-Mart asked me, “Son, how much did you save today?” I did not explain to him that a price balances a supply and a demand so I probably paid a real price. A price is an agreement between a seller and buyer. I said “A lot!” - “Good, very good!” he answered.
In Europe I had never seen sales like “50-75% off” and so big variations of prices. The European style of advertising is based on characteristics of product. Its slogan is “My goods are the best.” This slogan also has some contradictions and self-confidences because some people prefer particular goods and it does not mean that a green grape is better than a red grape. A price is not a critical importance for European people. A quality of product is more important. Many times I heard the aphorism “I am not so rich therefore I do not buy cheap things.” Europeans are fully confident that an inexpensive product might be durable and visa versa. My friend is captivated by German cars. He presents his BMW like genuine design and quality. But Americans have an opposite opinion. “I do not have any idea why we should pay extra money for a German or other European car!” said my salesperson from the GMC dealership.
will be continued . . .
About the Author: Sergey Mamaev is a Search Engine Optimization (SEO) Expert, Internet Programmer and Webmaster/Designer; AzNet LLC Founder and CEO.
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